Meet Elise

Elise has worked on social media accounts ranging everywhere from 4500- 3.5 million followers. Her expertise is story-centric content using trending memes, video, talent videos, clips, flat posts, news stories, marketing material and data driven content. Platform experience includes YouTube, YouTube shorts, Facebook, Twitter/X, Threads, Instagram, and TikTok.

Skills include: strong copy writing ability, proficient in premiere pro, photoshop, Canva and Illustrator, project management

Campaign Examples

Content Highlights

Influencer Style Video- The Garnett Spears Case

Oftentimes, Elise jumped in to take on a camera-facing “creator” role on ID’s profiles. The goal being to connect our audience to the human element of storytelling.

1.28 million Views on ID TikTok

175k likes on ID TikTok

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News-Worthy Galleries

In the same vein as audience engagement it is also important to engage audiences who are “true-crime” adjacent, a strategy used to do this is cover breaking news and follow cases closely. Not only growing ID’s social audience, but also informing development of what people are responding to online.

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Leaning Into Platform Goals

During the time that TikTok released their photo carousel feature Elise strategically leveraged the platform’s new feature to promote ID’s “Quiet On Set” Campaign

Views on TikTok 1million+

Likes on TikTok 271k+

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Featuring Talent

Utilizing ID show’s talent by exclusively shooting with them for social Elise worked directly with talent and their teams to produce social friendly behind the scenes questions.

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Audience engagement

Goal: Engage audiences using broad opinionated question

This is one example of using this method, but frequently seen throughout our feeds