Meet Elise

Social Media Leader in Nonfiction & Unscripted Storytelling

Managing and creating social content for brands ranging from emerging audiences (~4.5K) to major networks (15M+), with a focus on aligning content to brand strategy and driving audience growth. Develop platform-native, story-driven content across short-form video, talent-led formats, episodic clips, and real-time storytelling.

Deep expertise across TikTok, Instagram, X, Threads and YouTube (including Shorts), leveraging performance insights, platform trends, and audience behavior to optimize content, increase engagement, and expand reach.

Additional experience includes leading on-site social capture, developing creative briefs, collaborating cross-functionally with editorial, marketing, and talent, and streamlining workflows to ensure consistent, high-quality output. Strong focus on data-informed decision-making, adapting sensitive nonfiction and true crime content for social, and executing strategies that support major launches and key moments.

Campaign Examples

Content Highlights

Influencer Style Video- The Garnett Spears Case

Oftentimes, a camera‑facing creator role was taken on across ID’s profiles to help connect audiences more directly to the human side of each story.

1.28 million Views on ID TikTok

175k likes on ID TikTok

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News-Worthy Galleries

In addition to core true crime audiences, engagement strategies also target adjacent audiences by covering breaking news and closely following ongoing cases. This approach not only supports audience growth across ID’s social platforms, but also informs content development by identifying what resonates with online communities.

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Leaning Into Platform Goals

During the time TikTok released its photo carousel feature, ID strategically leveraged the platform’s new functionality to promote ID’s “Quiet on Set” campaign.

Views on TikTok 1million+

Likes on TikTok 271k+

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Featuring Talent

Utilized talent and experts from ID shows by conducting exclusive social-first shoots, collaborating directly with talent teams to produce behind-the-scenes content tailored for social platforms.

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Audience engagement

Engage audiences using broad opinionated question

This is one example of using this method, but frequently seen throughout our feeds