Meet Elise

Managing, collaborating and creating social content for brands such as, Investigation Discovery, TBS, TCM HGTV, TRVL, & TCM ranging from emerging audiences (~4.5K) to major networks (15M+), with a focus on aligning content to brand strategy and driving audience growth. Develop platform-native, story-driven content across short-form video, talent-led formats, episodic clips, and real-time storytelling.

Deep expertise across TikTok, Instagram, X, Threads and YouTube (including Shorts), leveraging performance insights, platform trends, and audience behavior to optimize content, increase engagement, and expand reach.

Additional experience includes leading on-site social capture, developing creative briefs, collaborating cross-functionally with editorial, marketing, and talent, and streamlining workflows to ensure consistent, high-quality output. Strong focus on data-informed decision-making, adapting sensitive nonfiction and true crime content for social, and executing strategies that support major launches and key moments.