Managing and creating content for social media accounts ranging from emerging brands with 4,500 followers to major networks with audiences exceeding 3.5 million. Responsibilities span story‑driven, platform‑native creative across trending memes, short‑form video, talent‑led content, episodic clips, flat posts, news‑driven storytelling, marketing assets, and data‑informed campaigns. Platform expertise includes YouTube, YouTube Shorts, Facebook, Twitter/X, Threads, Instagram, and TikTok. Additional contributions include developing creative briefs, leading on‑site social capture at events, collaborating with talent and creators, optimizing content through analytics, managing cross‑functional workflows, adapting sensitive true‑crime narratives for social, and driving platform‑specific strategies for major series launches and live moments.

Skills include:

• Content creation and copywriting for diverse audiences

• Title ideation and caption optimization

• Creative briefing for designers, production, and talent

• Content Capture & Shoot outline development for social-first content

• Fact‑checking and adapting sensitive case details

• Narrative and visual storytelling, especially for true crime and docuseries

• Talent-driven content playbook development (Q&As, prompts, social hooks)

• Proficient in Adobe Premiere Pro (editing, pacing, social-first cuts)

• Proficient in Adobe Photoshop (asset cleanup, resizing, light design)

• Proficient in Adobe Illustrator (vector assets, logos, layout)

• Proficient in Canva (rapid-turnaround social assets, templates)

• Asset clearance and rights management